The influence of hedonic values on s-commerce adoption behavior

Social commerce is gaining its popularity and becoming one of the important platforms for online commerce.Despite the growing advantages associated with s-commerce adoption, very few studies were conducted to examine the motives that drive consumers to adopt s-commerce platform.Thus, this study cont...

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Detalhes bibliográficos
Main Authors: Hashim, Kamarul Faizal, Mohd Yusof, Shafiz Affendi, Ahmad, Rahayu
Formato: Artigo
Publicado em: American Scientific Publishers 2015
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