The influence of hedonic values on s-commerce adoption behavior
Social commerce is gaining its popularity and becoming one of the important platforms for online commerce.Despite the growing advantages associated with s-commerce adoption, very few studies were conducted to examine the motives that drive consumers to adopt s-commerce platform.Thus, this study cont...
| Main Authors: | , , |
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| Format: | Article |
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American Scientific Publishers
2015
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| _version_ | 1803627369987047424 |
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| author | Hashim, Kamarul Faizal Mohd Yusof, Shafiz Affendi Ahmad, Rahayu |
| author_facet | Hashim, Kamarul Faizal Mohd Yusof, Shafiz Affendi Ahmad, Rahayu |
| author_sort | Hashim, Kamarul Faizal |
| collection | UUM |
| description | Social commerce is gaining its popularity and becoming one of the important platforms for online commerce.Despite the growing advantages associated with s-commerce adoption, very few studies were conducted to examine the motives that drive consumers to adopt s-commerce platform.Thus, this study contributes by examining the influence of hedonic values on consumer’s decision to adopt s-commerce.A theoretical model is proposed and validated using a quantitative methodology.The research finding shows that s-commerce adoption intention is influenced by strongly influenced by their intention.Meanwhile consumer’s intention to adopt s-commerce is influenced by adventure, idea, gratification, sociality and value.This paper concludes by suggesting practical suggestions on how to increase user’s hedonic value when using s-commerce platform. |
| first_indexed | 2024-07-04T06:04:59Z |
| format | Article |
| id | uum-17393 |
| institution | Universiti Utara Malaysia |
| last_indexed | 2024-07-04T06:04:59Z |
| publishDate | 2015 |
| publisher | American Scientific Publishers |
| record_format | dspace |
| spelling | uum-173932016-04-27T03:42:24Z https://repo.uum.edu.my/id/eprint/17393/ The influence of hedonic values on s-commerce adoption behavior Hashim, Kamarul Faizal Mohd Yusof, Shafiz Affendi Ahmad, Rahayu HF Commerce Social commerce is gaining its popularity and becoming one of the important platforms for online commerce.Despite the growing advantages associated with s-commerce adoption, very few studies were conducted to examine the motives that drive consumers to adopt s-commerce platform.Thus, this study contributes by examining the influence of hedonic values on consumer’s decision to adopt s-commerce.A theoretical model is proposed and validated using a quantitative methodology.The research finding shows that s-commerce adoption intention is influenced by strongly influenced by their intention.Meanwhile consumer’s intention to adopt s-commerce is influenced by adventure, idea, gratification, sociality and value.This paper concludes by suggesting practical suggestions on how to increase user’s hedonic value when using s-commerce platform. American Scientific Publishers 2015 Article PeerReviewed Hashim, Kamarul Faizal and Mohd Yusof, Shafiz Affendi and Ahmad, Rahayu (2015) The influence of hedonic values on s-commerce adoption behavior. Advanced Science Letters, 21 (5). pp. 1561-1565. ISSN 1936-6612 http://doi.org/10.1166/asl.2015.6102 doi:10.1166/asl.2015.6102 doi:10.1166/asl.2015.6102 |
| spellingShingle | HF Commerce Hashim, Kamarul Faizal Mohd Yusof, Shafiz Affendi Ahmad, Rahayu The influence of hedonic values on s-commerce adoption behavior |
| title | The influence of hedonic values on s-commerce adoption behavior |
| title_full | The influence of hedonic values on s-commerce adoption behavior |
| title_fullStr | The influence of hedonic values on s-commerce adoption behavior |
| title_full_unstemmed | The influence of hedonic values on s-commerce adoption behavior |
| title_short | The influence of hedonic values on s-commerce adoption behavior |
| title_sort | influence of hedonic values on s commerce adoption behavior |
| topic | HF Commerce |
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