Social media and brand engagement in the age of the customer

Social media environment has tremendously changed the landscape of marketing communication.Thanks to the development of Internet that creates marketers’ opportunity to tap the potential customer–Generation C and build a meaningful brand engagement with them. This paper will highlights the special o...

書目詳細資料
Main Authors:	Lasuin, Charlie Albert, Omar, Azizah, Ramayah, T.
格式:	Conference or Workshop Item
語言:	English
出版:	2015
主題:	HD28 Management. Industrial Management
在線閱讀:	https://repo.uum.edu.my/id/eprint/17534/1/20_ICoEC2015%20138-144.pdf

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