Environmental technological innovation and market demand: is market orientation a missing link?
Environmental technological innovation has becoming an important step towards sustainable development for emerging country like Malaysia, and market demand is an important determinant of environmental technological innovation.However, stakeholders have neglected demandbased perspective, while design...
| Main Authors: | , , , |
|---|---|
| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2016
|
| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/17703/1/5th%20ICAEMS%202016%201-6.pdf |