Environmental technological innovation and market demand: is market orientation a missing link?
Environmental technological innovation has becoming an important step towards sustainable development for emerging country like Malaysia, and market demand is an important determinant of environmental technological innovation.However, stakeholders have neglected demandbased perspective, while design...
| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2016
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| Online Access: | https://repo.uum.edu.my/id/eprint/17703/1/5th%20ICAEMS%202016%201-6.pdf |
| _version_ | 1803627421782507520 |
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| author | Yusuf, Muhammad Fakhrul Ashari, Hasbullah Razalli, Mohd Rizal Ramle, Rashidah |
| author_facet | Yusuf, Muhammad Fakhrul Ashari, Hasbullah Razalli, Mohd Rizal Ramle, Rashidah |
| author_sort | Yusuf, Muhammad Fakhrul |
| collection | UUM |
| description | Environmental technological innovation has becoming an important step towards sustainable development for emerging country like Malaysia, and market demand is an important determinant of environmental technological innovation.However, stakeholders have neglected demandbased perspective, while designing policies centered on technological (supply) side view.Extant research also constructs a direct mechanism for the market demand–ecoinnovation link.The research reported here, however, provides and investigates an indirect market demand-environmental technological innovation argument where market orientation is a mediator.The current study is motivated to produce this conceptual model for the benefit of policy makers and industry alike |
| first_indexed | 2024-07-04T06:05:48Z |
| format | Conference or Workshop Item |
| id | uum-17703 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:05:48Z |
| publishDate | 2016 |
| record_format | dspace |
| spelling | uum-177032016-04-10T08:06:56Z https://repo.uum.edu.my/id/eprint/17703/ Environmental technological innovation and market demand: is market orientation a missing link? Yusuf, Muhammad Fakhrul Ashari, Hasbullah Razalli, Mohd Rizal Ramle, Rashidah HB Economic Theory Environmental technological innovation has becoming an important step towards sustainable development for emerging country like Malaysia, and market demand is an important determinant of environmental technological innovation.However, stakeholders have neglected demandbased perspective, while designing policies centered on technological (supply) side view.Extant research also constructs a direct mechanism for the market demand–ecoinnovation link.The research reported here, however, provides and investigates an indirect market demand-environmental technological innovation argument where market orientation is a mediator.The current study is motivated to produce this conceptual model for the benefit of policy makers and industry alike 2016-03-12 Conference or Workshop Item NonPeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/17703/1/5th%20ICAEMS%202016%201-6.pdf Yusuf, Muhammad Fakhrul and Ashari, Hasbullah and Razalli, Mohd Rizal and Ramle, Rashidah (2016) Environmental technological innovation and market demand: is market orientation a missing link? In: 5th International Conference on Advances in Economics, Management and Social Study (EMS), 12-13 Mar 2016, G Tower Hotel, Kuala Lumpur, Malaysia. (Unpublished) http://seekdl.org/conferences_page_papers.php?confid=232 |
| spellingShingle | HB Economic Theory Yusuf, Muhammad Fakhrul Ashari, Hasbullah Razalli, Mohd Rizal Ramle, Rashidah Environmental technological innovation and market demand: is market orientation a missing link? |
| title | Environmental technological innovation and market demand: is market orientation a missing link? |
| title_full | Environmental technological innovation and market demand: is market orientation a missing link? |
| title_fullStr | Environmental technological innovation and market demand: is market orientation a missing link? |
| title_full_unstemmed | Environmental technological innovation and market demand: is market orientation a missing link? |
| title_short | Environmental technological innovation and market demand: is market orientation a missing link? |
| title_sort | environmental technological innovation and market demand is market orientation a missing link |
| topic | HB Economic Theory |
| url | https://repo.uum.edu.my/id/eprint/17703/1/5th%20ICAEMS%202016%201-6.pdf |
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