What factor persuade Malaysians consumer to purchase smartphone?
Mobile revolution was converting both developed and developing countries from using ordinary mobile phone to smartphone.This study seeks to identify whatfactors werepersuading Malaysian consumer to purchase smartphone.This studygatheredevidence to support research objective trough quantitative metho...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
UUM College of Business
2015
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/17814/1/JTOM%2010%202%2038-50.pdf |