What factor persuade Malaysians consumer to purchase smartphone?
Mobile revolution was converting both developed and developing countries from using ordinary mobile phone to smartphone.This study seeks to identify whatfactors werepersuading Malaysian consumer to purchase smartphone.This studygatheredevidence to support research objective trough quantitative metho...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
UUM College of Business
2015
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/17814/1/JTOM%2010%202%2038-50.pdf |
| _version_ | 1825803935540051968 |
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| author | Mad Lazim, Halim Sasitharan, D |
| author_facet | Mad Lazim, Halim Sasitharan, D |
| author_sort | Mad Lazim, Halim |
| collection | UUM |
| description | Mobile revolution was converting both developed and developing countries from using ordinary mobile phone to smartphone.This study seeks to identify whatfactors werepersuading Malaysian consumer to purchase smartphone.This studygatheredevidence to support research objective trough quantitative method.Total 427 respondents were participated in this study.The finding of this study reveals that multipurpose function of the smartphone such as multipurpose applications, high speed processors was highly influences Malaysians consumer to purchase this device.How ever the researcher found that the advertisement also one of the driver that influence Malaysian consumer’s intention to choose specific smartphone. |
| first_indexed | 2024-07-04T06:06:05Z |
| format | Article |
| id | uum-17814 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:06:05Z |
| publishDate | 2015 |
| publisher | UUM College of Business |
| record_format | eprints |
| spelling | uum-178142016-04-14T02:04:12Z https://repo.uum.edu.my/id/eprint/17814/ What factor persuade Malaysians consumer to purchase smartphone? Mad Lazim, Halim Sasitharan, D HD28 Management. Industrial Management Mobile revolution was converting both developed and developing countries from using ordinary mobile phone to smartphone.This study seeks to identify whatfactors werepersuading Malaysian consumer to purchase smartphone.This studygatheredevidence to support research objective trough quantitative method.Total 427 respondents were participated in this study.The finding of this study reveals that multipurpose function of the smartphone such as multipurpose applications, high speed processors was highly influences Malaysians consumer to purchase this device.How ever the researcher found that the advertisement also one of the driver that influence Malaysian consumer’s intention to choose specific smartphone. UUM College of Business 2015 Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/17814/1/JTOM%2010%202%2038-50.pdf Mad Lazim, Halim and Sasitharan, D (2015) What factor persuade Malaysians consumer to purchase smartphone? Journal of Technology and Operations Management, 10 (2). pp. 38-50. ISSN 1823-514X http://jtom.stmlportal.net/uncategorized/volume-10-number-2-december-2015/ |
| spellingShingle | HD28 Management. Industrial Management Mad Lazim, Halim Sasitharan, D What factor persuade Malaysians consumer to purchase smartphone? |
| title | What factor persuade Malaysians consumer to purchase smartphone? |
| title_full | What factor persuade Malaysians consumer to purchase smartphone? |
| title_fullStr | What factor persuade Malaysians consumer to purchase smartphone? |
| title_full_unstemmed | What factor persuade Malaysians consumer to purchase smartphone? |
| title_short | What factor persuade Malaysians consumer to purchase smartphone? |
| title_sort | what factor persuade malaysians consumer to purchase smartphone |
| topic | HD28 Management. Industrial Management |
| url | https://repo.uum.edu.my/id/eprint/17814/1/JTOM%2010%202%2038-50.pdf |
| work_keys_str_mv | AT madlazimhalim whatfactorpersuademalaysiansconsumertopurchasesmartphone AT sasitharand whatfactorpersuademalaysiansconsumertopurchasesmartphone |