What factor persuade Malaysians consumer to purchase smartphone?
Mobile revolution was converting both developed and developing countries from using ordinary mobile phone to smartphone.This study seeks to identify whatfactors werepersuading Malaysian consumer to purchase smartphone.This studygatheredevidence to support research objective trough quantitative metho...
Main Authors: | Mad Lazim, Halim, Sasitharan, D |
---|---|
Format: | Article |
Language: | English |
Published: |
UUM College of Business
2015
|
Subjects: | |
Online Access: | https://repo.uum.edu.my/id/eprint/17814/1/JTOM%2010%202%2038-50.pdf |
Similar Items
-
Inquisition of Consumers Prioritization Criteria for Home Purchases in Malaysia using Multi Criteria Decisions Analysis: Does Socio-Cultural Factors Rank Highly?
by: Lamsali, Hendrik, et al.
Published: (2020) -
Key account management in business-to-business relationship: identifying top K persuaders using singular value decomposition
by: Ahmmed, Kawsar, et al.
Published: (2016) -
The influence of product attributes on intention to purchase pirated CDs among Malaysian consumers
by: Mohd Noor, Nor Azila, et al.
Published: (2017) -
Consumer Attitudes & Purchase Intentions: Study of Consumer Buying Behavior towards Organic Food in Pakistan
by: Abbasi, Muhammad Nauman, et al.
Published: (2017) -
The direct drivers of ethnocentric consumer, intention and actual purchasing behavior in Malaysia
by: Nik Mat, Nik Kamariah, et al.
Published: (2015)