Social influence and price, influence on consumer resistance to innovation
The basic purpose of this study is to investigate the consumer buying behavior.In this study smartphone used as innovation.In the technological advancement smartphone is best communication tool and playing significant role in the society. In this study researcher identified some factor that influe...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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UUM College of Business
2015
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/17818/1/JTOM%2010%202%2078-88.pdf |