Social influence and price, influence on consumer resistance to innovation
The basic purpose of this study is to investigate the consumer buying behavior.In this study smartphone used as innovation.In the technological advancement smartphone is best communication tool and playing significant role in the society. In this study researcher identified some factor that influe...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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UUM College of Business
2015
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| Online Access: | https://repo.uum.edu.my/id/eprint/17818/1/JTOM%2010%202%2078-88.pdf |
| _version_ | 1825803936151371776 |
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| author | Abbas, Mazhar Mohtar, Shahimi |
| author_facet | Abbas, Mazhar Mohtar, Shahimi |
| author_sort | Abbas, Mazhar |
| collection | UUM |
| description | The basic purpose of this study is to investigate the consumer buying behavior.In this study smartphone
used as innovation.In the technological advancement smartphone is best communication tool and playing
significant role in the society. In this study researcher identified some factor that influence the consumer buying behavior and consumer always buy new product through focusing all these factors.Data were
collected from 250 respondents through self administered questionnaires and SmartPLS 2.0 M3 was used to analyze the data. |
| first_indexed | 2024-07-04T06:06:05Z |
| format | Article |
| id | uum-17818 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:06:05Z |
| publishDate | 2015 |
| publisher | UUM College of Business |
| record_format | eprints |
| spelling | uum-178182016-04-14T02:11:37Z https://repo.uum.edu.my/id/eprint/17818/ Social influence and price, influence on consumer resistance to innovation Abbas, Mazhar Mohtar, Shahimi HD28 Management. Industrial Management The basic purpose of this study is to investigate the consumer buying behavior.In this study smartphone used as innovation.In the technological advancement smartphone is best communication tool and playing significant role in the society. In this study researcher identified some factor that influence the consumer buying behavior and consumer always buy new product through focusing all these factors.Data were collected from 250 respondents through self administered questionnaires and SmartPLS 2.0 M3 was used to analyze the data. UUM College of Business 2015 Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/17818/1/JTOM%2010%202%2078-88.pdf Abbas, Mazhar and Mohtar, Shahimi (2015) Social influence and price, influence on consumer resistance to innovation. Journal of Technology and Operations Management, 10 (2). pp. 78-88. ISSN 1823-514X http://jtom.stmlportal.net/uncategorized/volume-10-number-2-december-2015/ |
| spellingShingle | HD28 Management. Industrial Management Abbas, Mazhar Mohtar, Shahimi Social influence and price, influence on consumer resistance to innovation |
| title | Social influence and price, influence on consumer resistance to innovation |
| title_full | Social influence and price, influence on consumer resistance to innovation |
| title_fullStr | Social influence and price, influence on consumer resistance to innovation |
| title_full_unstemmed | Social influence and price, influence on consumer resistance to innovation |
| title_short | Social influence and price, influence on consumer resistance to innovation |
| title_sort | social influence and price influence on consumer resistance to innovation |
| topic | HD28 Management. Industrial Management |
| url | https://repo.uum.edu.my/id/eprint/17818/1/JTOM%2010%202%2078-88.pdf |
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