Relationship between corporate identity and corporate reputation: A case of Malaysian higher education sector

Relationship between corporate identity and corporate reputation: A case of Malaysian higher education sector

Organizations need corporate identity for survival. This identity is developing through the projection of one positive image that will increase its public confidence about the quality and achievements of the organization. This paper attempts to identify corporate identity and reputations of Univers...

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Dades bibliogràfiques
Autors principals:	Mohamad, Bahtiar, Abu Bakar, Hassan, Abdul Rahman, Nik Adzrieman
Format:	Article
Idioma:	English
Publicat:	Petra Christian University 2007
Matèries:	LB2300 Higher Education
Accés en línia:	https://repo.uum.edu.my/id/eprint/181/1/RELATIONSHIP_BETWEEN_CORPORATE_IDENTITY_AND_CORPORATE.pdf

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