Relationship between corporate identity and corporate reputation: A case of Malaysian higher education sector

Relationship between corporate identity and corporate reputation: A case of Malaysian higher education sector

Organizations need corporate identity for survival. This identity is developing through the projection of one positive image that will increase its public confidence about the quality and achievements of the organization. This paper attempts to identify corporate identity and reputations of Univers...

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Chi tiết về thư mục
Những tác giả chính:	Mohamad, Bahtiar, Abu Bakar, Hassan, Abdul Rahman, Nik Adzrieman
Định dạng:	Bài viết
Ngôn ngữ:	English
Được phát hành:	Petra Christian University 2007
Những chủ đề:	LB2300 Higher Education
Truy cập trực tuyến:	https://repo.uum.edu.my/id/eprint/181/1/RELATIONSHIP_BETWEEN_CORPORATE_IDENTITY_AND_CORPORATE.pdf

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