Relationship between corporate identity and corporate reputation: A case of Malaysian higher education sector

Relationship between corporate identity and corporate reputation: A case of Malaysian higher education sector

Organizations need corporate identity for survival. This identity is developing through the projection of one positive image that will increase its public confidence about the quality and achievements of the organization. This paper attempts to identify corporate identity and reputations of Univers...

書目詳細資料
Main Authors:	Mohamad, Bahtiar, Abu Bakar, Hassan, Abdul Rahman, Nik Adzrieman
格式:	Article
語言:	English
出版:	Petra Christian University 2007
主題:	LB2300 Higher Education
在線閱讀:	https://repo.uum.edu.my/id/eprint/181/1/RELATIONSHIP_BETWEEN_CORPORATE_IDENTITY_AND_CORPORATE.pdf

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