Relationship value, relationship quality and loyalty among Malaysian franchises
Franchising is an increasingly popular way of conducting and expanding business in the global environment. In a franchising business, the franchising relationship quality is considered important in ensuring success, since franchisors-franchisees are considered as business partner. Studies on franchi...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Institut Pengurusan Kualiti (IPQ)
2016
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| Online Access: | https://repo.uum.edu.my/id/eprint/18106/1/Relationship_value_Dr_Khairol.pdf |