The effect of multi-dimensional performance measurement system on market orientation
The objective of this study is to examine the effect of performance measurement system design on market orientation behavior.The data were collected using mail survey to top management of Malaysian listed companies.The results show that non-financial measures have a positive and significant relation...
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| Format: | Article |
| Language: | English |
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International Association of Computer Science and Information Technology Press (IACSIT Press)
2014
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| Online Access: | https://repo.uum.edu.my/id/eprint/18185/1/IJTEF%205%20%202%202014%20195-198.pdf |