Relationship between corporate identity and corporate reputation: A case of Malaysian higher education sector

Organizations need corporate identity for survival. This identity is developing through the projection of one positive image that will increase its public confidence about the quality and achievements of the organization. This paper attempts to identify corporate identity and reputations of Univers...

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Detalles Bibliográficos
Autores principales: Mohamad, Bahtiar, Abu Bakar, Hassan, Abdul Rahman, Nik Adzrieman
Formato: Artículo
Lenguaje:English
Publicado: Petra Christian University 2007
Materias:
Acceso en línea:https://repo.uum.edu.my/id/eprint/181/1/RELATIONSHIP_BETWEEN_CORPORATE_IDENTITY_AND_CORPORATE.pdf