Moderating impact of risk on the relationship between e-service quality and trust
This study investigated the moderating impact of risk on the relationship between e-Service quality and trust.Perceived risk is considered as the customer’s subjective belief regarding the probable negative consequence of their purchase decisions.The risk perceptions of consumers vary from one consu...
Main Authors: | , , , , , , |
---|---|
Format: | Article |
Language: | English |
Published: |
Medwell Publishing
2016
|
Subjects: | |
Online Access: | https://repo.uum.edu.my/id/eprint/18247/1/RJAS%2011%202%202016%2044-53.pdf |