Mediating effect of e-service quality perceptions on attitude and trust toward online shopping
Attitude is referred to as a positive or negative evaluation of people, activities, ideas, objects, event or just about anything in the environment. Trust is significant for the success of online consumer purchasing.In addition, it was revealed that trusting beliefs affect positively online shopping...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Medwell Journals
2016
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/18363/1/IBM%2010%203%202016%20228-240.pdf |