Green marketing and purchasing decisions among teenagers: an empirical perspectives
The objective of this paper is to identify relationship between green marketing and purchasing decision among teenagers. A convenience sampling method was employed from university students enrolled in Malaysia, who have embarked on green marketing successfully. Eight factors...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English English |
| Published: |
INSInet Publications
2015
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/18428/1/238-244.pdf https://repo.uum.edu.my/id/eprint/18428/2/238-244.pdf |