Green marketing and purchasing decisions among teenagers: an empirical perspectives
The objective of this paper is to identify relationship between green marketing and purchasing decision among teenagers. A convenience sampling method was employed from university students enrolled in Malaysia, who have embarked on green marketing successfully. Eight factors...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English English |
| Published: |
INSInet Publications
2015
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/18428/1/238-244.pdf https://repo.uum.edu.my/id/eprint/18428/2/238-244.pdf |
| _version_ | 1825804033062862848 |
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| author | Sukri, Suriani Meterang, Nurshila Waemustafa, Waeibrorheem |
| author_facet | Sukri, Suriani Meterang, Nurshila Waemustafa, Waeibrorheem |
| author_sort | Sukri, Suriani |
| collection | UUM |
| description | The objective of this paper is to identify relationship between green marketing and purchasing decision among teenagers. A convenience sampling method was employed from university students enrolled in Malaysia, who have embarked on green marketing successfully. Eight factors were found to be critical for purchasing decisions among teenagers. The factors are demographic, environmentally conscious consumer behaviour, perceived consumer effectiveness, environmental concern, liberalism, eco-brand and green marketing advertisement. The paper provides a framework for future research to explore the teenagers purchasing decisions. |
| first_indexed | 2024-07-04T06:07:46Z |
| format | Article |
| id | uum-18428 |
| institution | Universiti Utara Malaysia |
| language | English English |
| last_indexed | 2024-07-04T06:07:46Z |
| publishDate | 2015 |
| publisher | INSInet Publications |
| record_format | eprints |
| spelling | uum-184282016-07-20T07:57:17Z https://repo.uum.edu.my/id/eprint/18428/ Green marketing and purchasing decisions among teenagers: an empirical perspectives Sukri, Suriani Meterang, Nurshila Waemustafa, Waeibrorheem HF Commerce The objective of this paper is to identify relationship between green marketing and purchasing decision among teenagers. A convenience sampling method was employed from university students enrolled in Malaysia, who have embarked on green marketing successfully. Eight factors were found to be critical for purchasing decisions among teenagers. The factors are demographic, environmentally conscious consumer behaviour, perceived consumer effectiveness, environmental concern, liberalism, eco-brand and green marketing advertisement. The paper provides a framework for future research to explore the teenagers purchasing decisions. INSInet Publications 2015-12-31 Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/18428/1/238-244.pdf application/pdf en cc4_by https://repo.uum.edu.my/id/eprint/18428/2/238-244.pdf Sukri, Suriani and Meterang, Nurshila and Waemustafa, Waeibrorheem (2015) Green marketing and purchasing decisions among teenagers: an empirical perspectives. Australian Journal of Basic and Applied Sciences, 9 (37). pp. 238-244. ISSN 1991-8178 http://ajbasweb.com |
| spellingShingle | HF Commerce Sukri, Suriani Meterang, Nurshila Waemustafa, Waeibrorheem Green marketing and purchasing decisions among teenagers: an empirical perspectives |
| title | Green marketing and purchasing decisions among teenagers: an empirical perspectives |
| title_full | Green marketing and purchasing decisions among teenagers: an empirical perspectives |
| title_fullStr | Green marketing and purchasing decisions among teenagers: an empirical perspectives |
| title_full_unstemmed | Green marketing and purchasing decisions among teenagers: an empirical perspectives |
| title_short | Green marketing and purchasing decisions among teenagers: an empirical perspectives |
| title_sort | green marketing and purchasing decisions among teenagers an empirical perspectives |
| topic | HF Commerce |
| url | https://repo.uum.edu.my/id/eprint/18428/1/238-244.pdf https://repo.uum.edu.my/id/eprint/18428/2/238-244.pdf |
| work_keys_str_mv | AT sukrisuriani greenmarketingandpurchasingdecisionsamongteenagersanempiricalperspectives AT meterangnurshila greenmarketingandpurchasingdecisionsamongteenagersanempiricalperspectives AT waemustafawaeibrorheem greenmarketingandpurchasingdecisionsamongteenagersanempiricalperspectives |