An empirical study on CSFs for pre-development processess implementation at SMEs in Malaysia
New product development processes and product innovation in manufacturing organization is promoting an environment of competitive advantage for organization that can make adequate use of the processes.However, Malaysian SMEs is facing with huge obstacles in implementing various product innovation a...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit UTM Press
2015
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/18626/1/JT%2077%204%202015%20%207%E2%80%9313.pdf |