Business intelligence for sustainable competitive advantage

The strategic management literature emphasizes the concept of business intelligence (BI) as an essential competitive tool.Yet the sustainability of the firms’ competitive advantage provided by BI capability is not well researched.To fill this gap, this study attempts to develop a model for successfu...

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Bibliographic Details
Main Author: Ahmad, Azizah
Other Authors: Woodside, Arch
Format: Book Section
Published: Emerald Group Publishing Limited 2015
Subjects: