Border tourism: Factors affecting self-efficacy of entrepreneurs in Northern Malaysia and Southern Thailand
Background: Strategies to attract higher-yielding tourists will be complemented by measures to ensure that local communities benefit from increasing tourist spending.Therefore, it is important to understand factors that drive local entrepreneurs to become successful in their business.Self-efficacy i...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
INSInet Publications
2015
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/18708/1/AJBAS%20%209%2017%202015%2054-59.pdf |