The impact of retailer’s economic and social satisfaction on its commitment, and the moderating effect of manufacturer brands’ strength
Available literatures have confirmed that there are unstable and complex relationship between manufacturers and large retailers especially in the growing strength of retail organizations in the global context. This study thus examines the impacts of retailer’s satisfaction dimensions on its commitme...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Canadian Center of Science and Education
2014
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/18807/1/ASS%20%2010%208%202014%20140-155.pdf |