Relationship between market orientation, organizational learning, organizational culture and organizational performance: Mediating impact of innovation

This paper explores the relationship between market orientation, organizational culture, organizational learning, innovation and performance.On the basis of extensive literature, a model of relationship of variables has been developed.This paper has discussed four types of organizational culture by...

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Bibliographic Details
Main Authors: Zafar, Hina, Hafeez, Muhammad Haroon, Mohd Shariff, Mohd Noor
Format: Article
Language:English
Published: 2016
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/19184/1/SEAJCBEL%209%202%202016%2040-56.pdf