Relationship between market orientation, organizational learning, organizational culture and organizational performance: Mediating impact of innovation
This paper explores the relationship between market orientation, organizational culture, organizational learning, innovation and performance.On the basis of extensive literature, a model of relationship of variables has been developed.This paper has discussed four types of organizational culture by...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/19184/1/SEAJCBEL%209%202%202016%2040-56.pdf |
| _version_ | 1825804158757765120 |
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| author | Zafar, Hina Hafeez, Muhammad Haroon Mohd Shariff, Mohd Noor |
| author_facet | Zafar, Hina Hafeez, Muhammad Haroon Mohd Shariff, Mohd Noor |
| author_sort | Zafar, Hina |
| collection | UUM |
| description | This paper explores the relationship between market orientation, organizational culture, organizational learning, innovation and
performance.On the basis of extensive literature, a model of relationship of variables has been developed.This paper has discussed four types of organizational culture by presenting competing value framework model of organizational culture
proposed by Cameron and Quinn (1999).This paper provides useful information to the organizations aiming to increase their performance.The major contribution of this paper is to explore the mediating impact of innovation on the relationship between market orientation, organizational culture and organizational learning relating to organizational performance in developing economies.The originality of this paper is that it provides useful implication for different types of organizations to understand the relationship of market orientation, organizational learning, organizational culture and innovation to improve their interfunctional coordination, to introduce innovative products and processes and to improve their cultural elements as well as resulting in high performance |
| first_indexed | 2024-07-04T06:09:52Z |
| format | Article |
| id | uum-19184 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:09:52Z |
| publishDate | 2016 |
| record_format | eprints |
| spelling | uum-191842016-11-10T07:17:14Z https://repo.uum.edu.my/id/eprint/19184/ Relationship between market orientation, organizational learning, organizational culture and organizational performance: Mediating impact of innovation Zafar, Hina Hafeez, Muhammad Haroon Mohd Shariff, Mohd Noor HD28 Management. Industrial Management This paper explores the relationship between market orientation, organizational culture, organizational learning, innovation and performance.On the basis of extensive literature, a model of relationship of variables has been developed.This paper has discussed four types of organizational culture by presenting competing value framework model of organizational culture proposed by Cameron and Quinn (1999).This paper provides useful information to the organizations aiming to increase their performance.The major contribution of this paper is to explore the mediating impact of innovation on the relationship between market orientation, organizational culture and organizational learning relating to organizational performance in developing economies.The originality of this paper is that it provides useful implication for different types of organizations to understand the relationship of market orientation, organizational learning, organizational culture and innovation to improve their interfunctional coordination, to introduce innovative products and processes and to improve their cultural elements as well as resulting in high performance 2016 Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/19184/1/SEAJCBEL%209%202%202016%2040-56.pdf Zafar, Hina and Hafeez, Muhammad Haroon and Mohd Shariff, Mohd Noor (2016) Relationship between market orientation, organizational learning, organizational culture and organizational performance: Mediating impact of innovation. South East Asia Journal of Contemporary Business, Economics and Law, 9 (2). pp. 40-56. ISSN 2289-1560 http://seajbel.com/wp-content/uploads/2016/05/K9_206.pdf |
| spellingShingle | HD28 Management. Industrial Management Zafar, Hina Hafeez, Muhammad Haroon Mohd Shariff, Mohd Noor Relationship between market orientation, organizational learning, organizational culture and organizational performance: Mediating impact of innovation |
| title | Relationship between market orientation, organizational learning, organizational culture and organizational performance: Mediating impact of innovation |
| title_full | Relationship between market orientation, organizational learning, organizational culture and organizational performance: Mediating impact of innovation |
| title_fullStr | Relationship between market orientation, organizational learning, organizational culture and organizational performance: Mediating impact of innovation |
| title_full_unstemmed | Relationship between market orientation, organizational learning, organizational culture and organizational performance: Mediating impact of innovation |
| title_short | Relationship between market orientation, organizational learning, organizational culture and organizational performance: Mediating impact of innovation |
| title_sort | relationship between market orientation organizational learning organizational culture and organizational performance mediating impact of innovation |
| topic | HD28 Management. Industrial Management |
| url | https://repo.uum.edu.my/id/eprint/19184/1/SEAJCBEL%209%202%202016%2040-56.pdf |
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