The mediating impact of e-marketing adoption on export performance of firms: A conceptual study
E-marketing is a crucial factor in the development of an export market for many organizations; it helps the firms to enhance their export performance in order to grab maximum international market share.Moreover, to validate the effectiveness of e-marketing, the current study will investigate the imp...
| Egile Nagusiak: | , , |
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| Formatua: | Artikulua |
| Hizkuntza: | English |
| Argitaratua: |
UUM College of Business
2016
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| Gaiak: | |
| Sarrera elektronikoa: | https://repo.uum.edu.my/id/eprint/19192/1/JTOM%2011%200%202016%2048-58.pdf |