The mediating impact of e-marketing adoption on export performance of firms: A conceptual study
E-marketing is a crucial factor in the development of an export market for many organizations; it helps the firms to enhance their export performance in order to grab maximum international market share.Moreover, to validate the effectiveness of e-marketing, the current study will investigate the imp...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
UUM College of Business
2016
|
| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/19192/1/JTOM%2011%200%202016%2048-58.pdf |