Understanding the level of halal awareness among Muslim and non-Muslim young consumers in Malaysia

With the rising of health concern, especially in the food industry, the halal practices can be referred as a guide to better and safer food consumption s. The objective of this study relates to the level of halal awareness of Muslim and non-Muslim youth and how its connections to the practices and...

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Bibliographic Details
Main Authors: Mat Isa, Mohamad Parhan, Mohamed Ismail, Risyawati
Format: Conference or Workshop Item
Language:English
Published: 2015
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/19230/1/STML%20Go%20Green%202015%20%2041-50.pdf