Product innovation & customer satisfaction in Fairy Hot Bread & Cake House Branch Changlon
The main purpose of this study was to investigate variables that influence the innovation and customer satisfaction at Fairy Hot Bread & Cake House in Changloon, Kedah.Besides that, this study also was conducted to identify the factors that influence the buying decision of the customers and to...
| Main Authors: | , , , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/19368/1/STMLGgoReen%202015%20821_829.pdf |