Product innovation & customer satisfaction in Fairy Hot Bread & Cake House Branch Changlon
The main purpose of this study was to investigate variables that influence the innovation and customer satisfaction at Fairy Hot Bread & Cake House in Changloon, Kedah.Besides that, this study also was conducted to identify the factors that influence the buying decision of the customers and to...
| Main Authors: | , , , , , |
|---|---|
| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2015
|
| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/19368/1/STMLGgoReen%202015%20821_829.pdf |
| _version_ | 1803627710720770048 |
|---|---|
| author | Mohd Alwi, Muhammad Shahizdan Sawal, Syaidah Syahirah Rosman, Nur Amirah Ramli, Nor Hafizah Murad, Siti Zuhaira Ibrahim, Jafni Azhan |
| author_facet | Mohd Alwi, Muhammad Shahizdan Sawal, Syaidah Syahirah Rosman, Nur Amirah Ramli, Nor Hafizah Murad, Siti Zuhaira Ibrahim, Jafni Azhan |
| author_sort | Mohd Alwi, Muhammad Shahizdan |
| collection | UUM |
| description | The main purpose of this study was to investigate variables that influence the innovation and customer satisfaction at Fairy Hot Bread & Cake House in Changloon, Kedah.Besides that, this
study also was conducted to identify the factors that influence the buying decision of the customers and to provide suggestions to Fairy Company according to customer behaviour towards innovative products.The innovation factors involved were technology, product variety and standardize recipe.Customer satisfaction became as mediating variable and while, customer loyalty became as dependent variable since it was derived from customer satisfaction.Respondents covered potential buyers surrounding University Utara Malaysia’s students who were randomly selected. The theory of customer satisfaction model was used in this study to support the innovation factors towards customer satisfaction. Hundred (100) sets of questionnaire were distributed to the targeted
respondents.The data was analysed by using Statistical Package for the Social Sciences (SPSS)
software.Hence, this study expected that the results would have positive impact on Fairy to
improve its offerings. |
| first_indexed | 2024-07-04T06:10:24Z |
| format | Conference or Workshop Item |
| id | uum-19368 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:10:24Z |
| publishDate | 2015 |
| record_format | dspace |
| spelling | uum-193682016-11-14T00:38:16Z https://repo.uum.edu.my/id/eprint/19368/ Product innovation & customer satisfaction in Fairy Hot Bread & Cake House Branch Changlon Mohd Alwi, Muhammad Shahizdan Sawal, Syaidah Syahirah Rosman, Nur Amirah Ramli, Nor Hafizah Murad, Siti Zuhaira Ibrahim, Jafni Azhan HD28 Management. Industrial Management The main purpose of this study was to investigate variables that influence the innovation and customer satisfaction at Fairy Hot Bread & Cake House in Changloon, Kedah.Besides that, this study also was conducted to identify the factors that influence the buying decision of the customers and to provide suggestions to Fairy Company according to customer behaviour towards innovative products.The innovation factors involved were technology, product variety and standardize recipe.Customer satisfaction became as mediating variable and while, customer loyalty became as dependent variable since it was derived from customer satisfaction.Respondents covered potential buyers surrounding University Utara Malaysia’s students who were randomly selected. The theory of customer satisfaction model was used in this study to support the innovation factors towards customer satisfaction. Hundred (100) sets of questionnaire were distributed to the targeted respondents.The data was analysed by using Statistical Package for the Social Sciences (SPSS) software.Hence, this study expected that the results would have positive impact on Fairy to improve its offerings. 2015-12-08 Conference or Workshop Item PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/19368/1/STMLGgoReen%202015%20821_829.pdf Mohd Alwi, Muhammad Shahizdan and Sawal, Syaidah Syahirah and Rosman, Nur Amirah and Ramli, Nor Hafizah and Murad, Siti Zuhaira and Ibrahim, Jafni Azhan (2015) Product innovation & customer satisfaction in Fairy Hot Bread & Cake House Branch Changlon. In: Symposium on Technology Management and Logistics (STMLGoGreen), 8-9 December 2015, Universiti Utara Malaysia. https://issuu.com/fadhilahmatyamin/docs/stmlgogreenabstractbook |
| spellingShingle | HD28 Management. Industrial Management Mohd Alwi, Muhammad Shahizdan Sawal, Syaidah Syahirah Rosman, Nur Amirah Ramli, Nor Hafizah Murad, Siti Zuhaira Ibrahim, Jafni Azhan Product innovation & customer satisfaction in Fairy Hot Bread & Cake House Branch Changlon |
| title | Product innovation & customer satisfaction in Fairy Hot Bread & Cake House Branch Changlon |
| title_full | Product innovation & customer satisfaction in Fairy Hot Bread & Cake House Branch Changlon |
| title_fullStr | Product innovation & customer satisfaction in Fairy Hot Bread & Cake House Branch Changlon |
| title_full_unstemmed | Product innovation & customer satisfaction in Fairy Hot Bread & Cake House Branch Changlon |
| title_short | Product innovation & customer satisfaction in Fairy Hot Bread & Cake House Branch Changlon |
| title_sort | product innovation customer satisfaction in fairy hot bread cake house branch changlon |
| topic | HD28 Management. Industrial Management |
| url | https://repo.uum.edu.my/id/eprint/19368/1/STMLGgoReen%202015%20821_829.pdf |
| work_keys_str_mv | AT mohdalwimuhammadshahizdan productinnovationcustomersatisfactioninfairyhotbreadcakehousebranchchanglon AT sawalsyaidahsyahirah productinnovationcustomersatisfactioninfairyhotbreadcakehousebranchchanglon AT rosmannuramirah productinnovationcustomersatisfactioninfairyhotbreadcakehousebranchchanglon AT ramlinorhafizah productinnovationcustomersatisfactioninfairyhotbreadcakehousebranchchanglon AT muradsitizuhaira productinnovationcustomersatisfactioninfairyhotbreadcakehousebranchchanglon AT ibrahimjafniazhan productinnovationcustomersatisfactioninfairyhotbreadcakehousebranchchanglon |