The study on innovation that influences customer satisfaction at EDC-UUM

The study on innovation that influences customer satisfaction at EDC-UUM

There is huge competition in the hotel industry. Improvements are needed in order to maintain or improve market position and reputation such as understanding the problem faced by the hotel, understanding customer requirements and develop innovative idea. This research analyzes the problem in the...

Ausführliche Beschreibung

Bibliographische Detailangaben
Hauptverfasser: Gan, Jing Ling, How, Yuan Li, Lim, Ping Ping, Baharudin, Nor Syaera, Osman, Nor Rahijah Adibah, Saad, Rohaizah
Format: Conference or Workshop Item
Sprache:English
Veröffentlicht: 2015
Schlagworte:
HD28 Management. Industrial Management
Online Zugang:https://repo.uum.edu.my/id/eprint/19375/1/STMLgoGreen%202015%20884_890.pdf

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