The study on innovation that influences customer satisfaction at EDC-UUM
There is huge competition in the hotel industry. Improvements are needed in order to maintain or improve market position and reputation such as understanding the problem faced by the hotel, understanding customer requirements and develop innovative idea. This research analyzes the problem in the...
主要な著者: | Gan, Jing Ling, How, Yuan Li, Lim, Ping Ping, Baharudin, Nor Syaera, Osman, Nor Rahijah Adibah, Saad, Rohaizah |
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フォーマット: | Conference or Workshop Item |
言語: | English |
出版事項: |
2015
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主題: | |
オンライン・アクセス: | https://repo.uum.edu.my/id/eprint/19375/1/STMLgoGreen%202015%20884_890.pdf |
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