A hybrid multiple attribute decision making model for measuring image scores of a set of stores

Evaluating store image is a challenging task as it incorporates with multiple attributes. Earlier quantitative studies paid minimal attention on assessing the stores based on their image scores and overlooked the interaction aspects between attributes in the process of identifying the optimal strate...

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Detalhes bibliográficos
Principais autores: Krishnan, Anath Rau, Engku Abu Bakar, Engku Muhammad Nazri, Mat Kasim, Maznah
Formato: Artigo
Idioma:English
Publicado em: GSSRR 2014
Assuntos:
Acesso em linha:https://repo.uum.edu.my/id/eprint/19407/1/IJSBAR%2016%20%201%202014%20%20407-431.pdf