A hybrid multiple attribute decision making model for measuring image scores of a set of stores
Evaluating store image is a challenging task as it incorporates with multiple attributes. Earlier quantitative studies paid minimal attention on assessing the stores based on their image scores and overlooked the interaction aspects between attributes in the process of identifying the optimal strate...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
GSSRR
2014
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/19407/1/IJSBAR%2016%20%201%202014%20%20407-431.pdf |