Balanced scorecard and strategic alignment: A Malaysian case

This study explores the uses of the balanced scorecard (BSC) as a strategic alignment tool in a large Malaysian organization.The aim is to investigate whether the BSC helps to improve the strategic alignment process in an organization. The authors apply qualitative case study approach. The main sour...

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Xehetasun bibliografikoak
Egile Nagusiak: Ayoup, Hazeline, Omar, Normah, Abdul Rahman, Ibrahim Kamal
Formatua: Artikulua
Hizkuntza:English
Argitaratua: EconJournals 2016
Gaiak:
Sarrera elektronikoa:https://repo.uum.edu.my/id/eprint/19687/1/IJEFI%206%20S24%202016%2085%2095.pdf

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