Balanced scorecard and strategic alignment: A Malaysian case
This study explores the uses of the balanced scorecard (BSC) as a strategic alignment tool in a large Malaysian organization.The aim is to investigate whether the BSC helps to improve the strategic alignment process in an organization. The authors apply qualitative case study approach. The main sour...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2016
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/19687/1/IJEFI%206%20S24%202016%2085%2095.pdf |