Strategic marketing education for lifelong learning
A variety of definitions have been suggested for the concept of marketing in education.Marketing education, like marketing practice, is dynamic. It must continually involve in such manner as to accommodate and satisfy a variety of interests including government, business and industry as well as stud...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2010
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| Online Access: | https://repo.uum.edu.my/id/eprint/2026/1/LLL_-_T3_-_16.pdf |
| _version_ | 1825739902853054464 |
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| author | Hassan, Bacho Ali Hamdan Ayub, Bibi Akhtar |
| author_facet | Hassan, Bacho Ali Hamdan Ayub, Bibi Akhtar |
| author_sort | Hassan, Bacho Ali Hamdan |
| collection | UUM |
| description | A variety of definitions have been suggested for the concept of marketing in education.Marketing education, like marketing practice, is dynamic. It must continually involve in such manner as to accommodate and satisfy a variety of interests including government, business and industry as well as student. At the same times, there is a growing recognition of the need to move towards lifelong learning, specifically that which focuses on informal and non-formal learning by adult. The purpose of this article is to provide point of view for discussion of an understanding of lifelong learning as part of everyday life, and in the
perspective of strategic marketing education. |
| first_indexed | 2024-07-04T05:17:50Z |
| format | Conference or Workshop Item |
| id | uum-2026 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T05:17:50Z |
| publishDate | 2010 |
| record_format | eprints |
| spelling | uum-20262011-01-03T02:48:12Z https://repo.uum.edu.my/id/eprint/2026/ Strategic marketing education for lifelong learning Hassan, Bacho Ali Hamdan Ayub, Bibi Akhtar LC5201 Education extension. Adult education. Continuing education A variety of definitions have been suggested for the concept of marketing in education.Marketing education, like marketing practice, is dynamic. It must continually involve in such manner as to accommodate and satisfy a variety of interests including government, business and industry as well as student. At the same times, there is a growing recognition of the need to move towards lifelong learning, specifically that which focuses on informal and non-formal learning by adult. The purpose of this article is to provide point of view for discussion of an understanding of lifelong learning as part of everyday life, and in the perspective of strategic marketing education. 2010 Conference or Workshop Item NonPeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/2026/1/LLL_-_T3_-_16.pdf Hassan, Bacho Ali Hamdan and Ayub, Bibi Akhtar (2010) Strategic marketing education for lifelong learning. In: Lifelong Learning International Conference 2010 (3LInC '10), 10 - 12 November 2010, Seri Pacific Hotel, Kuala Lumpur, Malaysia. (Unpublished) http://3linc.uum.edu.my/ |
| spellingShingle | LC5201 Education extension. Adult education. Continuing education Hassan, Bacho Ali Hamdan Ayub, Bibi Akhtar Strategic marketing education for lifelong learning |
| title | Strategic marketing education for lifelong learning |
| title_full | Strategic marketing education for lifelong learning |
| title_fullStr | Strategic marketing education for lifelong learning |
| title_full_unstemmed | Strategic marketing education for lifelong learning |
| title_short | Strategic marketing education for lifelong learning |
| title_sort | strategic marketing education for lifelong learning |
| topic | LC5201 Education extension. Adult education. Continuing education |
| url | https://repo.uum.edu.my/id/eprint/2026/1/LLL_-_T3_-_16.pdf |
| work_keys_str_mv | AT hassanbachoalihamdan strategicmarketingeducationforlifelonglearning AT ayubbibiakhtar strategicmarketingeducationforlifelonglearning |