The perceived role of leadership and community support in the performance of community-based rural homestay programme in Malaysia
In Malaysia, community-based rural homestay (CBRH) is promoted as a tourism product and expected to perform as a means to develop rural communities through their engagement in small tourism businesses.Both financial and non-financial supports have been provided to the homestay operators by differen...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/20273/1/IRMM%206%20S7%202016%20145%20149.pdf |