The conceptual relation of electronic word-of-mouth, commitment and trust in influencing continuous usage of social commerce
The advancement of social media has attracted businesses and firms to adopt and create a new type of commerce known now as social commerce (s-commerce). Within s-commerce, consumer’s loyalty and returning to use have reduced mainly because it is a highly competitive environment, which is simply pres...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/20318/1/IRRM%206%20S7%202016%20226%20230.pdf |