The conceptual relation of electronic word-of-mouth, commitment and trust in influencing continuous usage of social commerce
The advancement of social media has attracted businesses and firms to adopt and create a new type of commerce known now as social commerce (s-commerce). Within s-commerce, consumer’s loyalty and returning to use have reduced mainly because it is a highly competitive environment, which is simply pres...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
2016
|
| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/20318/1/IRRM%206%20S7%202016%20226%20230.pdf |
| _version_ | 1825804346068041728 |
|---|---|
| author | Noori, Atyaf Sami Hashim, Kamarul Faizal Mohd Yusof, Shafiz Affendi |
| author_facet | Noori, Atyaf Sami Hashim, Kamarul Faizal Mohd Yusof, Shafiz Affendi |
| author_sort | Noori, Atyaf Sami |
| collection | UUM |
| description | The advancement of social media has attracted businesses and firms to adopt and create a new type of commerce known now as social commerce (s-commerce). Within s-commerce, consumer’s loyalty and returning to use have reduced mainly because it is a highly competitive environment, which is simply presented by products that are proposed and announced rapidly to the market. Electronic word-of-mouth (e-WOM), in s-commerce, plays a
magic power because it enables consumers to make a collaborative decision. At the same time, it allows businesses to reach up their consumers and their related network in almost no cost and short time.Little is known about the effect of e-WOM on consumers’ continuous use behavior.Hence, it is worth to propose a conceptual model to explain the relationship between e-WOM and continuous use behavior. Furthermore, this study explains the mediating role of trust and commitment on therelationship between e-WOM and continuous use behavior by adopting commitment-trust theory.Additionally, this study examines flow experience determinants as predictors for promoting e-WOM among s-commerce consumers. |
| first_indexed | 2024-07-04T06:13:03Z |
| format | Article |
| id | uum-20318 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:13:03Z |
| publishDate | 2016 |
| record_format | eprints |
| spelling | uum-203182016-12-14T01:40:32Z https://repo.uum.edu.my/id/eprint/20318/ The conceptual relation of electronic word-of-mouth, commitment and trust in influencing continuous usage of social commerce Noori, Atyaf Sami Hashim, Kamarul Faizal Mohd Yusof, Shafiz Affendi HD28 Management. Industrial Management P Philology. Linguistics The advancement of social media has attracted businesses and firms to adopt and create a new type of commerce known now as social commerce (s-commerce). Within s-commerce, consumer’s loyalty and returning to use have reduced mainly because it is a highly competitive environment, which is simply presented by products that are proposed and announced rapidly to the market. Electronic word-of-mouth (e-WOM), in s-commerce, plays a magic power because it enables consumers to make a collaborative decision. At the same time, it allows businesses to reach up their consumers and their related network in almost no cost and short time.Little is known about the effect of e-WOM on consumers’ continuous use behavior.Hence, it is worth to propose a conceptual model to explain the relationship between e-WOM and continuous use behavior. Furthermore, this study explains the mediating role of trust and commitment on therelationship between e-WOM and continuous use behavior by adopting commitment-trust theory.Additionally, this study examines flow experience determinants as predictors for promoting e-WOM among s-commerce consumers. 2016 Article PeerReviewed application/pdf en cc4_by https://repo.uum.edu.my/id/eprint/20318/1/IRRM%206%20S7%202016%20226%20230.pdf Noori, Atyaf Sami and Hashim, Kamarul Faizal and Mohd Yusof, Shafiz Affendi (2016) The conceptual relation of electronic word-of-mouth, commitment and trust in influencing continuous usage of social commerce. International Review of Management and Marketing, 6 (S7). pp. 226-230. ISSN 2146-4405 https://www.econjournals.com/index.php/irmm/article/view/3260 |
| spellingShingle | HD28 Management. Industrial Management P Philology. Linguistics Noori, Atyaf Sami Hashim, Kamarul Faizal Mohd Yusof, Shafiz Affendi The conceptual relation of electronic word-of-mouth, commitment and trust in influencing continuous usage of social commerce |
| title | The conceptual relation of electronic word-of-mouth, commitment and trust in influencing continuous usage of social commerce |
| title_full | The conceptual relation of electronic word-of-mouth, commitment and trust in influencing continuous usage of social commerce |
| title_fullStr | The conceptual relation of electronic word-of-mouth, commitment and trust in influencing continuous usage of social commerce |
| title_full_unstemmed | The conceptual relation of electronic word-of-mouth, commitment and trust in influencing continuous usage of social commerce |
| title_short | The conceptual relation of electronic word-of-mouth, commitment and trust in influencing continuous usage of social commerce |
| title_sort | conceptual relation of electronic word of mouth commitment and trust in influencing continuous usage of social commerce |
| topic | HD28 Management. Industrial Management P Philology. Linguistics |
| url | https://repo.uum.edu.my/id/eprint/20318/1/IRRM%206%20S7%202016%20226%20230.pdf |
| work_keys_str_mv | AT nooriatyafsami theconceptualrelationofelectronicwordofmouthcommitmentandtrustininfluencingcontinuoususageofsocialcommerce AT hashimkamarulfaizal theconceptualrelationofelectronicwordofmouthcommitmentandtrustininfluencingcontinuoususageofsocialcommerce AT mohdyusofshafizaffendi theconceptualrelationofelectronicwordofmouthcommitmentandtrustininfluencingcontinuoususageofsocialcommerce AT nooriatyafsami conceptualrelationofelectronicwordofmouthcommitmentandtrustininfluencingcontinuoususageofsocialcommerce AT hashimkamarulfaizal conceptualrelationofelectronicwordofmouthcommitmentandtrustininfluencingcontinuoususageofsocialcommerce AT mohdyusofshafizaffendi conceptualrelationofelectronicwordofmouthcommitmentandtrustininfluencingcontinuoususageofsocialcommerce |