Comparing the influence of non-persuasive and persuasive visual on a website and their impact on users behavioural intention
Research related to first impression formation has highlighted the importance of visual appeal in influencing favourable attitude towards a website. It is proposed that users are actually drawn to specific characteristics or aspects of visual design of a website, and tend to disregard other features...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Teknikal Malaysia Melaka
2016
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/20514/1/JTEC%208%208%202016%20149%20154.pdf |