Customer satisfaction model for mobile phone service providers in Malaysia
This paper presents the investigation on the effect of image, customer expectation, perceived quality and perceived value on customer satisfaction of mobile phone providers in Malaysia.Then, exploration on the effect of image and customer satisfaction on customer loyalty is also described.Data is ga...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Teknikal Malaysia Melaka
2016
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/20517/1/JTEC%208%208%202016%20165%20169.pdf |