The impact of product quality on relationship quality: Empirical evidence from automotive industry
Building and maintaining successful relationship with customers has become the prime focus for many organizations.The ability of a brand to successfully manage customer relationships provides it with better opportunities for improving its competitive advantage. Past research paid less attention to e...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Institut Pengurusan Kualiti (IPQ), UUM
2016
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/20559/1/IJOBE%201%201%202016%201%2015.pdf |