Strategic match of cost leadership, competitor orientation and process innovation on performance
This study examined the strategic matching of cost leadership, competitor orientation and process innovation on performance of hotels in Malaysia. This study has four hypotheses.A total of 475 questionnaires were distributed to three to five star hotel managers in Malaysia and only 11% of them, whic...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Institut Pengurusan Kualiti (IPQ)
2016
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| Online Access: | https://repo.uum.edu.my/id/eprint/20563/1/IJOBE%201%201%202016%201%2013.pdf |