Strategic match of cost leadership, competitor orientation and process innovation on performance
This study examined the strategic matching of cost leadership, competitor orientation and process innovation on performance of hotels in Malaysia. This study has four hypotheses.A total of 475 questionnaires were distributed to three to five star hotel managers in Malaysia and only 11% of them, whic...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Institut Pengurusan Kualiti (IPQ)
2016
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| Online Access: | https://repo.uum.edu.my/id/eprint/20563/1/IJOBE%201%201%202016%201%2013.pdf |
| _version_ | 1825804393195241472 |
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| author | Kaliappen, Narentheren Abdullah, Haim Hilman |
| author_facet | Kaliappen, Narentheren Abdullah, Haim Hilman |
| author_sort | Kaliappen, Narentheren |
| collection | UUM |
| description | This study examined the strategic matching of cost leadership, competitor orientation and process innovation on performance of hotels in Malaysia. This study has four hypotheses.A total of 475 questionnaires were distributed to three to five star hotel managers in Malaysia and only 11% of them, which is 54, were usable.The findings supported all the four hypotheses.Specifically, this study found a causal relationship among cost leadership, competitor orientation and process innovation.Importantly, this research discovered competitor orientation and process innovation mediating the cost leadership and performance nexus. This research shows the importance of cost leadership, competitor orientation and process innovation which have received little attention in current strategic management literatures.Finally, managerial and theoretical implications are highlighted. |
| first_indexed | 2024-07-04T06:13:48Z |
| format | Article |
| id | uum-20563 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:13:48Z |
| publishDate | 2016 |
| publisher | Institut Pengurusan Kualiti (IPQ) |
| record_format | eprints |
| spelling | uum-205632017-01-05T01:44:39Z https://repo.uum.edu.my/id/eprint/20563/ Strategic match of cost leadership, competitor orientation and process innovation on performance Kaliappen, Narentheren Abdullah, Haim Hilman HD28 Management. Industrial Management This study examined the strategic matching of cost leadership, competitor orientation and process innovation on performance of hotels in Malaysia. This study has four hypotheses.A total of 475 questionnaires were distributed to three to five star hotel managers in Malaysia and only 11% of them, which is 54, were usable.The findings supported all the four hypotheses.Specifically, this study found a causal relationship among cost leadership, competitor orientation and process innovation.Importantly, this research discovered competitor orientation and process innovation mediating the cost leadership and performance nexus. This research shows the importance of cost leadership, competitor orientation and process innovation which have received little attention in current strategic management literatures.Finally, managerial and theoretical implications are highlighted. Institut Pengurusan Kualiti (IPQ) 2016 Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/20563/1/IJOBE%201%201%202016%201%2013.pdf Kaliappen, Narentheren and Abdullah, Haim Hilman (2016) Strategic match of cost leadership, competitor orientation and process innovation on performance. International Journal of Organizational & Business Exellence, 1 (1). pp. 1-13. ISSN 2504-8589 http://www.ijobe.uum.edu.my/index.php/61-current-issues/142-strategic-match-of-cost-leadership-competitor-orientation-and-process-innovation-on-performance |
| spellingShingle | HD28 Management. Industrial Management Kaliappen, Narentheren Abdullah, Haim Hilman Strategic match of cost leadership, competitor orientation and process innovation on performance |
| title | Strategic match of cost leadership, competitor orientation and process innovation on performance |
| title_full | Strategic match of cost leadership, competitor orientation and process innovation on performance |
| title_fullStr | Strategic match of cost leadership, competitor orientation and process innovation on performance |
| title_full_unstemmed | Strategic match of cost leadership, competitor orientation and process innovation on performance |
| title_short | Strategic match of cost leadership, competitor orientation and process innovation on performance |
| title_sort | strategic match of cost leadership competitor orientation and process innovation on performance |
| topic | HD28 Management. Industrial Management |
| url | https://repo.uum.edu.my/id/eprint/20563/1/IJOBE%201%201%202016%201%2013.pdf |
| work_keys_str_mv | AT kaliappennarentheren strategicmatchofcostleadershipcompetitororientationandprocessinnovationonperformance AT abdullahhaimhilman strategicmatchofcostleadershipcompetitororientationandprocessinnovationonperformance |