The effect of proposed software products’ features on the satisfaction and dissatisfaction of potential customers

This paper reports the effect of proposed software products features on the satisfaction and dissatisfaction of potential customers of proposed software products.Kano model’s functional and dysfunctional technique was used along with Berger et al.’s customer satisfaction coefficients. The result sho...

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Main Authors: Hussain, Azham, Mkpojiogu, Emmanuel O.C., Mat Yusof, Muhammad
格式: Conference or Workshop Item
出版: 2016
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