Key account management: towards a multidimensional definition
The aim of this paper is to propose an integrative definition of key account management (KAM) at the organizational level through a content analysis of the existing definitions of KAM available in the business literatures.A representative pool of definitions of key account management was generated...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
KODISA
2012
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/20611/1/EAJBM%202%201%202012%205%2013.pdf |