Management of change in services marketing for the new millenium
The field of services marketing had gained only in recent years. Several researchers noted that studies on services marketing grown with the interest and discussion was made on consumer behavior in the 1970s and the 1980s.The legitimacy of services marketing gained further ground with service indust...
| Main Author: | |
|---|---|
| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2000
|
| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/2062/1/management_of_change_in_service_marketing_for_the_new_melinium_01.pdf |