Evaluating social media: towards a practical model for measuring social media influence

Despite the widespread adoption and popularity of social media, research on measuring the quantifiable impact of popular social media platforms remains scarce.To this end, this study attempts to investigate how the influence of social media can be assessed in quantitative terms. The main objective i...

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Bibliographic Details
Main Authors: Hassan, Shahizan, Shiratuddin, Norshuhada, Hashim, Nor Laily, Li, Feng
Format: Article
Published: 2014
Subjects: