The impact of product cues and brand attitude towards purchase intention of automobiles
The varying characteristics reflective of the actual diversity in how intentions are conducted have found that intentions are significantly better predictors of purchase behavior for existing products and durable than for non-durable products.These results are remarkable because, in practice, intent...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Institute for Management and Business Research (IMBRe), Universiti Utara Malaysia
2014
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/20678/1/JBMA%204%202014%2015%2030.pdf |